Project report on marketing strategy of coca cola pdf

Marketing strategy of coca cola coca cola strategy. The secret behind cocacola marketing strategy duration. The paper marketing research and planning project milkacola is a good example of a marketing case study. Because of this, cocacola has come up with long term objectives. Jul 24, 20 1 project report on marketing mix coca cola forfullprojectcopycontact9998778903orvisit. Every business irrespective of its size needs to have definite goals in order to expand the business.

The secret behind coca cola marketing strategy duration. Satisfying the customers by differentiating their product to competitors using the marketing strategy. Environmental analysis pest analysis is valuable while analyzing external environment where a business is conducted. Doc project report on marketing strategies of coca cola. If you continue browsing the site, you agree to the use of cookies on this website. Project report on marketing strategies of coca cola submitted by acknowledgements. The marketing strategy of coca cola is a mix of three important elements affordable prices, worldwide accessibility, and great customer connection. The company has a large product portfolio of sparkling and still beverages. Analysis of images and words used in coca cola marketing campaigns has identified that these marketing efforts aim to communicate three types of messages. Introduction marketing strategy is a longterm, forwardlooking approach to planning with the fundamental goal. Coca cola s customer relationship management strategies 1064 words 5 pages customer relationship management strategies for business market individual collaborative customer relationship collaborative customer relationship can be defined as a relationshipbuilding strategies which is target on strong and lasting commitment, are especially. Cocacola uses competitive positioning strategy to be far ahead of its competitors in the market for soft drinks. Cocacola is an enterprise that keeps pursuitting innovations. Mission statementour road map begins with our mission, which is continuing.

In coca cola marketing mix, promotions and place plays a major role in building the brand. Dec 03, 2016 10 business marketing strategies that made coca cola worth billions. The strategy of the coca cola company according to its website is to, be the worlds most recognized family brands, not just of soft drinks, but of juice drinks, sports drinks, water and milk, to maintain a trusted local presence in every community served, to increase annual. Marketing mixclick here to read marketing coca cola. Marketing objectives for coca cola have been discussed previously. Comparative analysis of cocacola company and pepsico 2719. Coca cola strategy free download as powerpoint presentation. Marketing mixclick here to read marketing cocacola.

Marketing research and planning project milkacola case study. Project on marketing strategies of coca cola slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Coca cola international strategic management project report discusses about internal factor evaluation matrix ife of coca cola co, swot analysis of coca cola company, internal factor evaluation matrix ife of coca cola co. The way the american people understand that time coke coca cola is an oral medication. Marketing strategy articles coca cola is worlds leading soft drink maker and operates in more than 200 countries around the world. Pdf on feb 1, 2019, naama al tunaiji and others published coca cola strategy project find, read and cite all the research you need on researchgate. The one brand global marketing strategy brings together cocacola, cocacola lightdiet cocacola, cocacola zero and cocacola life under the. Oct 29, 2019 just like pepsico, cocacola also has a decentralized structure although it has a central authority to which all units report wetfeet, 2008. Coca cola marketing strategies and supply strategies have proven to be. Sep 07, 2016 smart stands for mmeasurable, aachievable, rreal, and ttime bound. Later, when asa candler talented businessman bought cocacola, whose marketing tactics led cokes dominance on the world market in freshwater during the 20th century was thinking of the transformation americas image of coca cola. This report looks at various marketing techniques used by coca cola to become one of the best known brands of the world. The cocacola company quotes, from inca kola, a sparkling beverage found in north and south america, and samurai, an energy drink available in asia. Coca cola marketing analysis project report swot analysis.

The coca cola brand is globally valued and recognized. Coca cola is one of the two leading brands in the soda industry and the largest brand of nonalcoholic beverages in the world. It all started years ago, in 1886, when a confederate colonel in the civil war, john pemberton, wanted to create his own version of coca wine cola with alcohol and cocaine and sent his nephew lewis newman to conduct a market research with the samples to a local pharmacy jacobs pharmacy. Despite being a leader in its market, its strong heads up competition with pepsi has forced cocacola to maintain affordable pricing to appeal to its broad middle class market gronroos, 1994. Marketing mix of coca cola 4 ps of coca cola coca cola 4. The marketing functions mainly include the marketing mix i. Marketing strategy is the way, path, and process to achieve marketing. The 4 ps of coca cola include the product, the price, the place and the promotions. Just like pepsico, cocacola also has a decentralized structure although it has a central authority to which all units report wetfeet, 2008. Pdf marketing management project on coca cola mian. In good company the theme of this years report, in good. The report also tries to forecast some of the future strategies that may be adopted by them and impact in their growth.

Report of coca cola marketing analysis marketing essay. The 2005 annual report states the company sells beverage products in more than 312 countries or territories. The brand is present across more than 200 nations and is sold in packages of various sizes. This is a research report on project report of coca cola by vikas gupta in marketing category. The international empire of coca cola spans more than 200 countries.

The printed report is compiled as a digest edition with data, articles and other. Cocacolas customer relationship management strategies. Dec 11, 2015 on may 8, 2011 coca cola celebrated its 125 anniversary. I wish this will help u a lot to prepare your presentetion. Project report marketing management product strategy of coca cola. Marketing history market research in the beginning. Cocacola in 2015 matt curd matt curd page 1 marketing plan. Swotanalysisclick here to read swot analysis of coca cola. Cocacola has effects on the teeth which is an issue for health care. After successful developed the noncola carbonated drink smart series, it introduced a natural noncarbonated fruit juice and successful realizes the product diversification. To fully understand how they act, lets discuss the components of their marketing strategy. Over the past decade, cocacola has been experiencing a decline in sales due to increasing health and obesity concerns.

Comparative analysis of cocacola company and pepsico. Coca cola and social media marketing chris wharton university of redlands principles of marketing busb 340 vernon stauble 7282011 this paper will define the concept of social media marketing and briefly discuss some strategies associated with the concept. The paper marketing research and planning project milka cola is a good example of a marketing case study. The report also comprises application of swot, pestel, porters five forces and valuechain analyses on coca cola company, along with analysis of companys. In india, buttermilk, widely known as chaas is known to be the liquid leftover after extracting butter from churned curd. I am pleased to report that even as we transformed many aspects of our business, our approach of creating value for all of our stakeholders continued. Coca cola company report contains more detailed analysis of coca cola marketing strategy covering issues of coca colas public relations, events and experiences and direct selling. On may 8, 2011 coca cola celebrated its 125 anniversary. The cocacola brand is globally valued and recognized.

Aug 03, 2015 coca cola company report contains more detailed analysis of coca cola marketing strategy covering issues of coca colas public relations, events and experiences and direct selling. Coca cola uses competitive positioning strategy to be far ahead of its competitors in the market for soft drinks. Apr 15, 2020 coca cola marketing strategy vintage coca cola ad. Rural marketing 4ps of coca cola free download as powerpoint presentation. Aug 19, 2019 marketing history market research in the beginning. It also has got sugar by which continuous drinking of cocacola may cause health problems. Pricing strategy today, it became quite popular for startups, for a day or two, to offer their service or a product for free, and then increase their prices. Search and upload all types of project report of coca cola projects for mbas on. In this project i will present about cocacola company, how they are working and i will present a short history of company, and how. Being addicted to cocacola also is a health problem, because drinking of cocacola daily has an effect on your body after few years. The soft drink industry is a very big one and most. Rural marketing 4ps of cocacola free download as powerpoint presentation. Firstly, coca cola marketing initiatives aim to communicate a message that this drink is a best solution to satisfy the thirst.

Coca cola marketing analysis project report discusses about analysis of coca cola brand, cocacolas 2020 vision cocacola and strengths, weaknesses, threats and opportunities of coca cola. Cocacola marketing strategy is one of the most complete and diverse strategies today. Cocacolas mission, vision and values when put together simply show that the company is looking to the future and beyond. Introduction assessing the consumer behavior has always been a tricky matter for a marketer and whenever a company fails in its pursuit of excellence, it goes in retrospective to search for the reasons for failure and the first reason which appears on top of the list is consumer behavior. Cola sustainability report 2018 is released as a printed report, as well as online. Pemberton, coca cola was first offered as a fountain beverage at pharmacy by mixing coca cola syrup with carbonate water coca cola was patented by in 1887, registered as a trade mark in 1893 and by 1895 it was being sold in every state. Marketing research and planning project milkacola case. Sep 08, 2018 marketing strategy of coca cola coca cola marketing strategy september 8, 2018 by hitesh bhasin tagged with. Introduction marketing strategy is a longterm, forwardlooking approach to planning with the fundamental goal of achieving a sustainable competitive advantage. Apr 06, 2011 project on marketing strategies of coca cola slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Coca cola marketing analysis project report discusses about analysis of coca cola brand, coca cola s 2020 vision coca cola and strengths, weaknesses, threats and opportunities of coca cola. Swotanalysisclick here to read swot analysis of cocacola. The most important element of the marketing plan is a marketing strategy.

May 10, 2019 the marketing mix of coca cola has been changing over time with more and more products being added such that today it has 3300 products. Analysis of marketing strategy of coca cola and pepsico. Coca cola international strategic management project report. Cocacolas customer relationship management strategies 123. Pdf summer training project report marketing strategies. Doc project report on marketing strategies of coca. Doc project report marketing management product strategy.